Global Motorcycles sales fell 21.5% in the first eight months 2020

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Yamaha 46 concept

World Motorcycles industry lost 9 million units in the first eight month of the year. Global sales have been 32.8 million (-21.5%). However, the post-covid projection for the 2020-2025 is for a net gain of 13 million units

Global Motorcycles Industry 2020 Trend

The first half 2020 shocked all the not-digital industries in the World including the motorcycles. Data on global sales has been awful with global sales at 21.9 million vehicles, down 29.7%, as effect of a Q1 15.9% lost and a Q2 42.2% fell.

The key reason for the fall was correlated with the shutdown periods involving the industries in almost all countries, blocking production, shipments and distribution. However, the consumers, while blocked at home in over 1 billion people simultaneously, did not stop dreaming to ride and as soon as the could, the purchase of a two wheeler vehicles was one of the priority.

In July global sales hit the 5.2 million units (-3.8%) and in August the 5.7million, finally back in positive (+9.0%).

In the first eight month of the year sales have been 32.8 million, losing 21.5% or 9 million units from the correspondent period last year.

Looking data broken down at regional level, Indian region is the most in difficulties with sales down 37.4% and with India which broke a series of 12 declining months only in August.

Rest of Asia (China, Japan, Taiwan, Korea) lost 4.1% and could end the year in line with the 2019, while the ASEAN (Indonesia, Philippines, Vietnam, Thailand, Malaysia, Cambodia and Singapore) have lost 23.5% and in the Q3 the trend is worsening.

The fourth largest region, the Latam, has lost 19.6% in the first eight months of the year while the fifth region, North America lost only 9.6% and Europe lost 4.7% projecting a full recovery by the year end.

Market Outlook 2020-2025

In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook.

Actually our projection for the full year 2020 is at 55.5 million sales, down 6.9 millions from the 2019 or 11.0%.

However, the post covid middle terms forecast for the industry improved and this lost will be recovered in the next years. We see market volume in the 2025 at 69.9 million, with additional sales in the period 2020-2025 of 13 million units.

So covid 19 was a good news for the sector.

Harley-Davidson-Livewire

Beyond coronavirus: The road ahead the Motorcycles industry

Standing tight to our mission and supporting all our global clients, the McD Team created a task force to study in deep the short and medium terms effects of global Covid19 crisis into our loved motorcycles industry.

Top Managements have to phase crucial questions today, as the plants start to progressively re-open:

  • What to produce?
  • Which countries to supply?
  • With which volumes?
  • How to distribute the short available production?
  • How to support the distribution network when short in cash?
  • Will EVs segment boom or collapse?
  • What about the 2021 Model Year? Is it still necessary?
  • Will Stage 5 emission be really introduced in Europe by next January?
  • What challenges are Motorcycles players likely to face in 2021 and later?
  • When will demand return to 2019 levels?
  • Will the pandemic permanently alter the industry’s structure and dynamics?

To help on finding the best answers, we are examining and explaining the motorcycles market trends, considering the disruptive impact of Covid-19, taking into account a wide range of factors and developing  market projection for the period 2020-2025 based on the effects of three index developed by our Research Team, the Base Trend Index (pre-Covid19 outlook), the Disaster Covid-19 Index (impact of anti-covid19 actions) and the Recovery Route Index (economic impact on our sector).

The forecast cover the monthly data from next months and will be adjusted any month, as the actual data will be collected.

We have forecast at global/regional/country/segment/brand levels.

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