Bajaj Auto. Hit by Covid 19, global sales in 2020 are losing 50% of volume

Bajaj Pulsar 200

Bajaj Auto global sales collapsed in the first half 2020 losing near the half from the previous year. The performance was penalized by the domestic market shut down, with stop to production and shipments to key areas, like Africa. While sales in India are back to the pre-covid 19 level, the full year will report a huge decline.

McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split. 

Bajaj Global 2020 sales data and outlook

In this awful year for the Indian motorcycles market, the Bajaj Auto strong presence in the international market is partially balancing the heavy lost reported in the domestic market.

Baja in fact is leader in the African market and very strong in Latin America, all regions hit by the covid 19 effect less than India.

However, the block of production and shipments, stopped all activity towards the African continent, crucial for Bajaj.

As consequence, global Bajaj registrations in the first six months of the year fell down 48.3%, with India down 52.5%.

Following a first quarter ended up 1.5%, sales in Latin America (not including Mexico) fell down sharply, ending the first half at 25%.

bajaj auto

Brand Heritage

Bajaj Auto is an Indian brand specialized on manufacturing two-wheeler and three-wheeler, headquartered in Pune, India, world leader in the three-wheeler segment. The company name is Bajaj Auto Limited and is one of the 25 companies of the Bajaj Group.

Bajaj Auto Limited is one of the 25 companies of the Bajaj Group (founded in 1944 by Jamnala Bajaj) which actually has a presence in diverse businesses such as Electronics, Life Insurance, General Insurance, financial services and other.

The company is well-known for its R&D product development process engineering and low-cost manufacturing skills. The company is the largest exporter of two and three-wheelers in the country.

In 1959 Bajaj Auto Ltd. obtained from the Government of India the licence to manufacture two-wheelers and three-wheelers. Thanks to a partnership with the Italian Piaggio, they obtained the licence to manufacture in India the already famous Piaggio Vespa and started to produce the Bajaj Vespa 150 scooter.

In 1960 Baja became a public limited company and the plant produced the 100.000 vehicles ten years later, in the 1970, while the record of 100.000 units sold in a single financial year was hit in the 1977.

In the 1984 the company joined a partnership with the Japanese Kawasaki (which ended only in the 2017) to develop, produce sell and assist two-wheels in the Indian market.

In the 1985 it was opened a second plant (in Waluj near Aurangabad) to support the strong demand and already in the following year it was hit the milestone of half a million sales in a single financial year, becoming the biggest 100% Indian company in the sector. That year at the scooter and rickshaw production it was added the motorcycles line up.

In November 2007 Bajaj Auto International Holdings BV a wholly owned subsidiary company acquired 14.51% equity stake in KTM Power Sports AG of Austria Europe’s second largest sport motorcycle manufacturer for Rs 345 crore.

In 2012 Bajaj Auto tied up with Japan’s Kawasaki in Indonesia, lately extended to the Philippines.

On 8 August 2017 Bajaj Auto and Triumph Motorcycles UK announced global partnership whereby Bajaj will gain access to the iconic Triumph brand and its great motorcycles enabling it to offer a wider range of motorcycles within its domestic market and other international markets.