France. July sales grew in double-digit, while Peugeot dropped 32.5%

French Motorcycles
French Motorcycles

French Motorcycles Market keeps on growing fast in July, boosted by a shiny top-ten with the only exception of Peugeot (-32,5%). Indeed, sales grew +21,2% with 43.344 units. YTD July sales reached 173.136 units (-12,3%), and our full year 2020 forecast unchanged with 290.000 (-5.2%).

New Two wheeler sales in July

Sales keep growing in double-digit in July, following the robust gain of the previous month. Closing matching our forecast, July two-wheelers grew up 21,2% with 43.344 units.

Analysing categories’ performances, we report the negative YTD trends of Motorbike +50 (-6,7%) and of Mopeds (-16,5%), while Scooters +50 gains 6,4%.

As far as by CC class, electric vehicles performance YTD is losing in double-digit, down 28,3%.

Brand-wise, Yamaha sold 23.153 units YTD (-1,5%), followed by Honda with 18.526 (-16,1%) and Piaggio 15.932 (+1,9%). Behind BMW with 10.737 (-6,3%), Peugeot with 10.004 (-18,2%), Kawasaki with 9.973 (-13,4%) and SYM with 5.769 (+2,4%).

Motorcycles Market Trend

The recent years positive pathway was still place in france at the end of February. Year to Date February sales were 40.463, up 9.8%.

Unfortunately the risk correlated to the development of Covid19 in the country has been underestimated by the government and first measures had been taken only in Mid-March a bit lately to avoid a vast contagious spread over the country.

Motorcycles plants and dealership have been shutdown from the last week of March to the first week of May.

In March sales fell down above expectations with 14.179 sales (-52.2%) ending the first quarter with 54.650 units, down 17.8%. 

Unfortunately sales in April, with all plants and dealers closed, were only 5.340 units (-82.6%).

In May sales have been encouraging and a much better than expected reaching 26.619 units with only 15.3% of lost from the correspondent month last year.

June sales were 43.196, up a robust 31.5% ending the first half 2020 with 129.873 units, down 20.0%.

Market Outlook 2020-2025 improved from the previous month

The reactiveness of French government to the Covid19 economic impact was outstanding and the country is working with huge sustain in the “new normality”. In the automotive industry, the Government is focused on sustaining the car sector, in which it is heavy involved. However, the demand for a more individual mobility and the increased offer of more performing electric scooter will speed up the recovery within our industry.

In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook and are glad to see this outlook improved now from last month, with full year 2020 projection at 291.000 units, down 5.4% from the previous year.

The 2021 will allow the market to be back at pre-covid level, despite the effects of stage 5 emission level (due in January 2021), while consumer’s demand will change the mix within the market, accelerating trends in place before the virus and showing new trends.

French Motorcycles

In 2019, Peugeot was outstanding in a fast growing market

Since years French market is the largest in  Europe. In the 2019 France was ahead of  Italy, Spain, Germany and Turkey while at Global level the market is only the 20th, ahead of Italy and behind Peru (19th), Nigeria (18th) and Japan (17th).

In the period 2017-2018 the market was affected by the introduction of new European limits for emissions, which has been  the main reason for the last year decline is in the new European emission regulation, the stage euro 4, introduced in January 2018, forcing the manufacturer to register with the end of December all euro 3 models is stock. The effect for a bulk of self-registrations in the Q4 2017 which pushed the year at the best level of this decade, 285.027 units, heavily penalizing the first half 2018 figures, with 2018 figures declining at 266.656 (-6.4%).

According to data released by the French Minister of Transportations, in the 2019 the demand for two-wheeler vehicles was outstanding with sales boomed 15.7% at 308.422, the highest level since 2012.

The 50cc scooter segment reported the strongest increase, up 24.9% and represents today the 28.2% of the market, while scooter over 50cc segment increased 5.9% and Motorcycles segment 11.7%, representing the 41.7% of the total.

Looking at the mode versions, the fastest growing segment is the Supermoto (+115%) followed by the Touring (+20.5%) and the Street (+16.6%).

The electric vehicles segment is fast growing and in the 2019 hit the all time record with 16.962 units, up 35%, representing the 5.5% mix on total market.

French Motorcycles