Australia. Motorcycles market ended the first half with a robust +19%

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Photo by Baptiste DAVID on Unsplash

Australian Motorcycles market reported a robust growth in the first half 2020 with 55.164 sales, up 19.4%, driven by the outstanding performances scored by Yamaha and Kawasaki.

Motorcycles Market Trend and Outlook

During the first half 2020 the motorcycles industry in Australia was resilient to the covid 19 effects and after a first quarter ended with a lost of 10.4%, sales boomed in the second quarter, ending the first half 2020 with 55.164 sales, up a robust 19.4%.

Sales boom were driven by the outstanding performance scored by the market leader, Yamaha (+34.3%) and by the third manufacturer, Kawasaki (+36%) while the second best seller, Honda, reported a shy period (-1.1%).

Other brands performed very well. Thus, KTM ended the first half up  21.1%, Husqvarna +43% and Polaris +66%.

In 2019 Husqvarna shines in a market down for the third year in a string

Two wheels are less and less popular in Australia and the market is steady losing year after year.

Indeed during the period 2009-2016 the combined demand for motorcycle, ATV and scooter was almost positive and sales grew up to the 114.783 befor to lose steam and start to decline, with 2017 at 104.111, 2018 at 95.080 and finally 2019 at 89.199, down 6.1%

Unfortunately, as reported by the Australian Association of Manufacturers (FCAI), despite record low-interest rates and fairly low unemployment, retail sales across almost every product sector came under massive pressure throughout Australia in 2019.

The best seller was again Honda which ended the year with 20.819 units (-8.9%) with 23.3% of market share.

In second place Yamaha with 19.945 (-5.7% and 22.4% of share and in third Kawasaki with 8.962 units (-4.4%) and 10.0% of share. The top three brands hold a combined share of 55.7%.

In fourth place, up of spot, KTM with 7.675 units (+2.3%) overtaking Suzuki, fifth with 6.934 (-8.2%).

In sixth place Harley-Davidson has lost 7.9% with 6.462 units and is followed by Polaris with 5.119 (-6.0%), BMW with 2.675 (-8.5%), Husqvarna, the fastest growing, up 13.5% with 2.555 units.

Ducati, really popular in Australia kept declining and after losing 22% in the previous year, reported a -9.5%.