Malaysia. Two Wheeler market rebounds in June (+24.5%)

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Malaysia Motorcycles
2017_Triumph_Bonneville_Bobber

Malaysia Motorcycles two wheeler market rebounds in June with sales up 24.5%, following the awful score of the previous two months. The first half 2020 ended with 187.444 sales, down 27.2%. McD has upgraded the 2020 outlook, projecting the full year at 520.000 units, down 5%, representing the second highest level in this decade.

Motorcycles Market Trend & Outlook

On the wings of the last three years growth, the Malaysian two wheeler market started the 2020 very positively with Jan-Feb sales up 22%, before to be hit by the Covid 19 effects, with sales down 43% in March.

In April, due to the complete shutdown of commercial activities, sales were zero. During May activities re-started and the market lost “only” 58.6%.

Finally in June sales rebound with 42.190 registrations, up 24.5%, ending the first half 2020 with 187.444 sales, down 27.2%.

Market Outlook 2020-2025 improved from the previous month

In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook. Demand for a more individual mobility and the increased offer of more performing electric scooter is speeding up the industry trend.

Following The superb June performance, we have enhanced the 2020 outlook, projecting the full year at 520.000 units, down 5%, representing the second highest level in this decade.

In the 2021 a near 11% growth is expected, hitting the best performance in the decade.

Market Heritage & Overview

Following the negative period when, between the 2013 and the 2016 when the market lost over 170.000 units, since the 2017 the industry was in a positive mood and according to data released by the Malaysian Association of Motorcycles Manufacturers, in the 2019 the domestic market was back at the 2013 level with sales at 546.813 units, up 15.9% from the previous year.

Despite ranking only 5th among the ASEAN region, the Malaysian market is one of the largest worldwide and in the 2019 ranked as 14th.

The market is dominated by models local made or imported from Thailand/Indonesia. However, the arrival of several imported brands is relevant and the market is quite dynamic.

In any case, over 60% of the market is in the hands of the two biggest Japanese companies, with the peculiarity that the market leader is Yamaha, not Honda. 

In fact, in the 2019, Yamaha has sold a record of 209.403 units (+11%) with 36% of market share, while in second place Honda sold 187.000 two-wheelers (+33%). 

In third place a fast growing Kawasaki ahead of the local brand Demak, which seems to have financial troubles, Suzuki and a recently landed, Bajaj Auto, already well positioned.

Almost all premium brands are represented in the country, with KTM leader in this segment ahead of BMW, Harley Davidson and Triumph.