Europe. June sales boomed 24%


European Motorcycles Market rebounds in June with a robust +24.2% with all countries in positive territory a part Greece, Finland and Croatia. The first half ended with 721.286 sales (-14.5%) with Honda (-20.9%) and Piaggio (-13%) on top of the list. The 2020 Outlook improved and now the year is foreseen not far from the previous.

European New Two wheeler sales in May

Reading actual May sales in Europe (including European Community, EFTA, UK) figures, we had to confess they were better than any expectations and the expected market V-shape recovery curve was showing a better angle than expected.

This time, reporting June actual, we can say they were in line with expectations, with a robust growth year-on-year. Total sales have been 209.588 (+24.2%) with only three countries in negative territory, Finland, Greece and Croatia.

The first half ended with 721.286 sales (-14.5%). 

During the first six months of the year, the largest market in Europe was  France (-19.7%) followed by Germany (-0.6%), Italy (-25.0%), Spain (-27.4%), the Netherlands (+10.5%) and the UK (-25.7%).

In June the market leader, Honda sold in the entire European region 30.113 vehicles (+27.9%) reducing the y-o-y gap to 20.9%.

In second place Piaggio with 23.710 (+20.6%) ending the first half down 13.6%, better than expected.

In third Yamaha, sold 80.774 units (+37.7%) in June and 80.774 (-9.0%) in the half.

Behind BMW with June at 12.302 (+11.8%), Kawasaki with 10.369 (+45.2%), Kymco with 10.310 (+30.3%) and SYM with 8.596(+40.2%).

Motorcycles Market Trend

Following the recent years positive pathway, the European motorcycles industry started the 2020 quite well with a robust increase in January (+11.4%) and in February (+7.7%), before to fall down in March (-37.5%) and in April (-61.1%) when the spread of Covid19 forced the people to stay home and shutdown plants and dealerships in the majority of countries.

However, as the countries exit from lockdown in May, an immediate strong demand for new motorcycles supported the sales and the European market rebounded already in May, when sales were down 7.7%, mainly due to the lockdown still active in UK and Spain.

Market Outlook 2020-2025 improved from the previous month

The reactiveness of European governments to the Covid19 economic impact was outstanding and the country is working with huge sustain in the “new normality”. However, the demand for a more individual mobility and the increased offer of more performing electric scooter will speed up the recovery within our industry.

In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook and are glad to see this outlook improved now for Europe from last month, with full year 2020 projection at 1.46 million units, down 3.6% from the previous year.

The 2021 will allow the market to be back at pre-covid level, despite the effects of stage 5 emission level (due in January 2021), while consumer’s demand will change the mix within the market, accelerating trends in place before the virus and showing new trends.