Great Britain. The double digit recovery reported in June does not change the Outlook

British Motorcycles
British Motorcycles

British Motorcycles Market recovered in double digit in June, following the harsh March-May fall. However, the British market stands among the worst in Europe ending the first half with 44.192 sales, down 26.3%. The full year 2020 outlook does not change.

In June market finally rebounds

New motorcycles and scooter sales in Great Britain recovered in June with 13.361 sales (+14.8%) following three months of huge decline. Although this data, the British market stands among the worst in Europe ending the first half with 44.192 sales, down 26.3%

In June, the market leader was Honda with 1.998 sales (-5.9%) followed by Yamaha with 1.295 (+15.9%), Triumph with 1.282 (-3.2%) and Lexmoto with 1.224 (+97.7%).

In fifth place BMW, with 1.036 (-10.2%) ahead of KTM with 842 (+324%), Kawasaki with 728 (-0.3%) and Suzuki with 663 (+22.1%).

2020 & 2021 Motorcycles Market Data & Outlook

Following the recent years steady pathway, the British motorcycles industry started the 2020 with a moderately positive speed in January (+2.8%) and February (+3.0%), before to fall down in March (-21.6%)  and in April (-84%) when the spread of Covid19 forced the people to stay home and shut down activities (but unfortunately only since March 19th the Government started following the World Health Organization route).

Unfortunately the delay to take concrete actions against the pandemy will be paid heavily by the country and while the rest of Europe is near to have all economic activities reopened, while under new and safety conditions, the UK is still in partial shutdown and re-opening could be in July.

While the rest of Europe is already recovering, the motorcycles industry in UK was still in the nightmare in May with sales at 5.395 units, down 50.4%, the worst results in the continent.

Market Outlook 2020-2025 improved from the previous month

In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook. Demand for a more individual mobility and the increased offer of more performing electric scooter is speeding up the industry trend.

The June recovery was expected and has not changed our market outlook, which is confirmed for the full year 2020 with a total sales projection of 87.000 units, down 16.7%.

Royal Enfield Continental GT
Royal Enfield Continental GT

2019: Royal Enfield booms in a moderately positive market

According to data released by the British Minister of Transportations, in 2019 was positive for the British motorcycles industry, with final sales at 107.551, up 1.6% from the previous year, at the third highest level in this decade.

Actually the British market stands as the sixth biggest in Europe,  after France, Italy, GermanySpain and Turkey, while at Global level the market is only 30th, ahead of South Korea and Australia and behind Ecuador and Paraguay.

In recent years the market has been almost stable with the lower peak in the 2012 at 94k sales and the highest in the 2016 at 128k. 

British Motorcycles Market
2019-Triumph-Bonneville-T120-Diamond edition