Great Britain. Losing 50%, The British motorcycles market in May was the worst in Europe

British Motorcycles
British Motorcycles

British Motorcycles Market fell down 84% in April and 50% in May with the worst performance in the continent, and is surfing the deepest quarter in a century. The combined effects of Covid19 and Brexit have started one of the darkest period for our industry in the United Kingdom and the full year 2020 two-wheeler sales are expected at 79.000 (-26%).

2020 & 2021 Motorcycles Market Data & Outlook

Following the recent year steady pathway, the British motorcycles industry started the 2020 with a moderately positive speed in January (+2.8%) and February (+3.0%), before to fall down in March (-21.6%)  and in April (-84%) when the spread of Covid19 forced the people to stay home and shut down activities (but unfortunately only since March 19th the Government started following the World Health Organization route).

Unfortunately the delay to take concrete actions against the pandemy will be paid heavily by the country and while the rest of Europe is near to have all economic activities reopened, while under new and safety conditions, the UK is still in partial shutdown and re-opening could be in July.

While the rest of Europe is already recovering, the motorcycles industry in UK was still in the nightmare in May with sales at 5.395 units, down 50.4%, the worst results in the continent., with year to date figures at 30.838 (-35.5%)

Staring in the Q3 the year-on-year decline will moderate but anyhow the 2020 will end at 79.000 units (-26%) and the recovery will not start before the second quarter 2021. 

The combined effects of Covid19 and Brexit have started one of the darkest period for our industry in the United Kingdom.

Royal Enfield Continental GT
Royal Enfield Continental GT

2019: Royal Enfield booms in a moderately positive market

According to data released by the British Minister of Transportations, in 2019 was positive for the British motorcycles industry, with final sales at 107.551, up 1.6% from the previous year, at the third highest level in this decade.

Actually the British market stands as the sixth biggest in Europe,  after France, Italy, GermanySpain and Turkey, while at Global level the market is only 30th, ahead of South Korea and Australia and behind Ecuador and Paraguay.

In recent years the market has been almost stable with the lower peak in the 2012 at 94k sales and the highest in the 2016 at 128k. 

British Motorcycles Market
2019-Triumph-Bonneville-T120-Diamond edition

The competitive arena

The British market is almost concentrated with the Top 10 brands holding 76.6% of the total volume, while 122 brands have registered at least one units in the 2019.

The market leader since years is the Japanese Honda with 2019 sales at 21.150 (+6.0%) holding 19.7% of share.

The second best-selling brand is Yamaha with 11.115 units (-10.6%), with 10.3% of market share.

In third place BMW with 9.235 sales (+4.1%) established the new record in this market.

In forth the British Triumph with 8.036 units (-5.4%) followed by Kawasaki with 7.045 (+0.3%), Lexmoto with 6.603 (+45.5%, but following the huge 2018 drop), KTM with 6.460 (+11.7%), HarleyDavidson with 4.559 (-7.5%), Suzuki with 4.403 (-2.6%) and in 10th place Ducati with 3.119 units (-5.1%).

The fact of the year was the Royal Enfield 121.8% boom jumping in 11th place with 2.935 sales.