Australia. Motorcycles sales fell down 16% in Q1 2020

Photo by Baptiste DAVID on Unsplash

Australian Motorcycles Sales Figures in the 2020 will be negative for the fourth year in a row, following the 16.1% Q1 fall. The effects of wide shutdown imposed by the Government will hardly hit the Q2 sales and the second half recover will not avoid a double-digit fall.

Motorcycles Market Trend and Outlook

The impact of Covid19 has been limited in Australia, due to top restrictions taken in presence of low virus diffusion. However, the impact on the two-wheeler market will be awful, with the Q2 expected to be down over 50%.

The economic crisis arrived in a market already in a bad mood, with sales declined in the last three years and with the 2020 started very badly.

In January and February sales declined respectively 6.4 and 4.5 percent, before the fall, started in mid March, with sales down 37.2% in the third month of the year, ending the Q1 with 18.479 sales (-16.1%).

In 2019 Husqvarna shines in a market down for the third year in a string

Two wheels are less and less popular in Australia and the market is steady losing year after year.

Indeed during the period 2009-2016 the combined demand for motorcycle, ATV and scooter was almost positive and sales grew up to the 114.783 befor to lose steam and start to decline, with 2017 at 104.111, 2018 at 95.080 and finally 2019 at 89.199, down 6.1%

Unfortunately, as reported by the Australian Association of Manufacturers (FCAI), despite record low-interest rates and fairly low unemployment, retail sales across almost every product sector came under massive pressure throughout Australia in 2019.

The best seller was again Honda which ended the year with 20.819 units (-8.9%) with 23.3% of market share.

In second place Yamaha with 19.945 (-5.7% and 22.4% of share and in third Kawasaki with 8.962 units (-4.4%) and 10.0% of share. The top three brands hold a combined share of 55.7%.

In fourth place, up of spot, KTM with 7.675 units (+2.3%) overtaking Suzuki, fifth with 6.934 (-8.2%).

In sixth place Harley-Davidson has lost 7.9% with 6.462 units and is followed by Polaris with 5.119 (-6.0%), BMW with 2.675 (-8.5%), Husqvarna, the fastest growing, up 13.5% with 2.555 units.

Ducati, really popular in Australia kept declining and after losing 22% in the previous year, reported a -9.5%.