Zero. The launch of new SR/S is crucial to keep the dream alive

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Zero Motorcycles
zero-sr-s

Zero Motorcycles Inc. is an American manufacturer of electric motorcycles. Founded in 2006 in a Santa Cruz, California garage by a former NASA engineer, Neal Saiki, it has been developed fast and actually distributes in over 30 countries. The recent launched of the SR/S model arrive in a crucial cornerstone, after 2019 sales have not yet exceed the 3k.

 

Launching the new SR/S to keep the dream alive

California-based mobility startup Zero Motorcycles has a new model in the lineup — the SR/S, unveiled in New York at the end of February, based on the platform of the company’s SR/F, released last year. The new SR/S has the same battery and drive-train, delivering similar stats to the SR/F: a 124-mph top-speed, up to 200 miles of range, 140 ft-lbs of torque and a charge-time of 60 minutes to 95%.

This launch arrives in a crucial point of the company development, following the difficulties found to develop the business in the last two years, with volumes almost below the original business plan. Global sales have not yet reached the 3.000 units.

In the 2019 sales grew up near 1.500 in the US and for the first time over 1.000 in Europe (EU28). The business development is slow in the rest of the World, with good performance in single market (like the outstanding 64 sales reported in Costa Rica).

 

Company Heritage

Founded in 2006 in a Santa Cruz, California garage by a former NASA engineer, Neal Saiki, Zero Motorcycles aims to innovate in the motorcycles industry developing a unique range of sport motorbikes, all only electric fueled.

New York private equity firm Invus has led $86 million in funding since Zero was born — and depending on who you talk to, growth ahead of it. Electric motorcycles are seen as an area of the business that could boom in coming years, even as traditional gas-powered bikes wane in popularity.

Since February 2017 the company is under the leadership of the new CEO, Mr. Sam Paschel.

The business idea was almost easy – on paper – but daring to be realized: to produce an entire range of 100% electric motorcycles, from sport-street to motocross, and build up a company around them.

The current line up includes the Zero S (street), the Zero SR (street racing), the Zero FXS (supermoto), the Zero DS (dual-sport), the Zero DSR (dual-sport racing) and the Zero FX (motocross), the SR/F and the new SR/S.

Zero Motorcycles
Zero Motorcycles in charging phase

Technology

At the heart of every Zero is the efficient Z-Force® powertrain, which eliminates the need for the heavy and complex components found in conventional motorcycles. The Z-Force® motor contains only one moving part, is sealed and air-cooled, and requires no routine maintenance.

Despite its compact proportions, the motor produces up to 116 ft-lb of torque, more than you’ll find in any 1,000cc gas-burning sport bike. The Z-Force® battery achieves the highest power and energy density in the EV industry and is backed by a five-year, unlimited mileage warranty.

Each bike’s range is determined by battery capacity, speed and riding habits. With the optional Power Tank accessory, the Zero SR is capable of over 220 miles in the city and 110 miles on the highway. Zero FX and Zero FXS models feature an optional modular power pack system that allows batteries to be swapped in under a minute.

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Charging

Charging a Zero is simple and convenient. No complex or expensive equipment or charge station installation required. Every Zero comes equipped with a built-in charger that turns any household 110/220V outlet into a “fueling station,” and the connection takes just a few seconds to plug and unplug. Depending on battery capacity, charging can take from a couple of hours to overnight.

Distribution

USA is were Zero Motorcycles is selling more, thanks to the Government and Federal incentives supporting electric vehicles and for a wide distribution network across the country. Since this summer they have opened the first exclusive dealership in Orange County, California, starting a new phase of their distribution strategy, which will be based on exclusive dealerships. Actually there are 99 dealers in North America and 200 in the rest of the World (mainly Europe).

However actually Zero distributes models in 29 countries (plus USA):

Canada, Panama, Chile, Uruguay, Portugal, Spain, UK, France, Belgium, Switzerland, Italy, Austria, Germany, Denmark, Sweden, Norway, Finland, Czech Republic, Hungary, Ukraine, Russia, Turkey, Israel, Kuwait, UAE, China, Thailand, Indonesia and Australia.