Hyosung is the largest motorcycles manufacturer in South Korea. Born in the 1978 as assembly partner for Suzuki, the company has been taken over by the KR Motors Company Ltd. in the 2014. Despite distributing in over 60 countries, the brand is not very popular a part three countries, Korea, China and Laos. In 2019 sales have been steady at 125.000 units
Hyosung is a South Korean motorcycles brand, active since the 1978. Headquartered in Changwon, a South East coastal Korean city, it is the leader in the home-country and distributed in 60 countries in the World.
Born as division of a large South Korean conglomerate, Hyosung motors started building motorbikes for Suzuki back in 1978. In the following years the companies grew up with difficulties and was several time near to bankrupt, due to the rapid erosion of domestic market. In the 2014 it was taken over by KR Motors Company Ltd. and sales were revamped thanks to success in Laos.
Actually the company sell in a wide range of countries under several different name. As a result, while its products have proven to be rather popular, its brand isn’t as strong as it could be.
In recent times, Hyosung Motorcycles entered the recreational market. This was interesting because Hyosung Motorcycles tended to be best-known for making simple but cost-effective motorcycles that were well-suited for people who wanted something that would be practical for their commutes. As a result, the focus on the recreational segment of the motorcycle market was an interesting change-up that produced a lot of changes in the relevant products.
The most of Hyosung sales are collected in three countries: South Korea, China and Laos with a 2019 volume of 125.000 units.
Hyosung is the leader brand in the South Korean market.
However they aim to become a global leader and are expanding the distribution network in all continents and actually they are present thought official distributors in:
Canada, Argentina, Bolivia, Brazil, Chile Colombia, Costa Rica, Ecuador, Guadeloupe, Honduras, Mexico, Panama, Peru, Venezuela, Guatemala, Australia, New Zealand, China, Japan, Bahrain, UAE, Hong Kong, India, Indonesia, Iran, Israel, Jordan, Malaysia, Nepal, Saudi Arabia, Thailand, Singapore, Taiwan, Laos, Vietnam, Angola, Morocco, Reunion, Seychelles, South Africa, Austria, Belgium, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Malta, Netherlands, Norway, Poland, Portugal, Serbia, Spain, Sweden, Turkey, UK and Ukraine.
In USA there is a company’s subsidiary, but sales are poor.