BMW Motorrad. Global sales increased in last 8 years. The 200k target is not a dream

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BMW S1000 XR_2020

BMW Motorrad growth accelerated in the 2019 following 8 years of continuous success with a new record volume at 175.000 units (+5.8%) consolidating the third place among the best premium motorcycles manufacturers in the World. Sales grew up in all regions a part North America. European operations improved in double-digit.

 

Global Sales 

The global success of BMW is unlimited and following years of consecutive growth and record in the 2019 the brand is growing in double-digit confirming that the target of 200.000 annual sales affirmed by the Management for the 2020 is not just a dream but is achievable.

Indeed, following the first half record of 100.173 sales (+11.7%) in the full year 2019 global sales have been 175.000 up 5.8% from the previous year, posting the 8th consecutive all time record. Indeed, the Q4 was below the expectation and our projection at over 180.000 units has not been hit.

At regional level, West Europe was up 13.5%,  the ASEAN +3.6% while North America has lost 8%.

BMW R 1250 GS

The Top Premium Brands Racing

The Global sales for motorcycles brands considered “premium” is growing fast since a decade, despite the difficulties of the market leader, Harley-Davidson, which has lost sales in the last eight years. The others are taking space, with KTM and BMW scoring records after records, while Triumph and Ducati are steady.

In the 2019, KTM has reached Harley-Davidson on top of the list at 220.000 units, but BMW is not far.

Aprilia is the fourth brand, with sales below the 100.000 units, while Triumph (at 65.000) and Ducati (at 53.000) are far.